Consumers Now Value Quality Sun Protection

beachThough it may be surprising to hear, consumers are getting smarter when it comes to sun and skin care. New data from the NPD Group shows that sales are on the rise for SPF products including sun screen, skin care, and color cosmetics. To be exact, the increase has been 7% over the last two years.

Skin care products with an SPF higher than 30 saw the highest increase, and coincidentally 30 SPF is the lowest number advised by American Academy of Dermatology (AAD). According to Karen Grant, global beauty industry analyst with the NPD Group, consumers are beginning to focus on care rather than simply correction.

“Consumers today are more proactive and less reactive when it comes to managing their wellbeing. This attitude also translates to the beauty consumer, whose emphasis today weighs less on fixing an issue and more on preventing one from happening in the first place,” said Grant in a press release.

It seems as though consumers are finally more concerned with skin health than hiding imperfections. In this spirit, be sure to check out some sunscreen application tips from AAD below:

  • Broad-spectrum protection against UVA and UVB rays is essential.
  • SPF should be at least 30+.
  • Sunscreen should always be water-resistant.
  • Sunscreen should be reapplied every two hours, or after swimming or sweating.

For more background on this industry change, check out this article on Cosmetics Design.