One of the panels scheduled for the upcoming Cosmoprof North America Las Vegas is titled “Whimsical Packaging in an Omni-channel World: Connecting with Millennial Consumers”. Taking place Monday, July 10th at 11 am, the discussion led by Beauty Packaging will question what a brand needs to do to stand out in a world where everything is available at the touch of a button.
Millennials make up an extremely powerful market sector in personal care, and they demand packaging that is so much more than “basic”. Not only are they making mobile purchasing decisions, they’re exposed to a world of options every second. It takes true innovation to stand out to this audience, but doing so can pay off exponentially.
Panelists will discuss both successful and unsuccessful attempts, as well as how thoughtful packaging can grow to create better brand awareness. Panelists on this discussion include:
- Ian Ginsberg, President, C.O. Bigelow Apothecaries
- Sophie Maxwell, Futures Director, Pearlfisher
- Natalie Mackey, Co-Founder, CEO, Winky Lux
- Jamie Matusow (Moderator), Beauty Packaging’s Editor-in-Chief
If you’re attending Cosmoprof North America Las Vegas, this panel could be of great interest. Also, be sure to stop by the East Hill Industries, Inc Booth DPK 4.