Have you ever wondered which cosmetics are most popular? Is it lipstick, eye products or nail polish? IRI data from March 2013 to 2014 reveals that eye makeup made up the highest amount of cosmetic sales in the one year span.
With the growing popularity of multifunctional cosmetics, color cosmetics sales are on the rise. Now that consumers tend to prefer cosmetics that supply multiple benefits, such as concealers with anti-aging effects or airless packaging that makes cosmetics last longer, the industry has seen a shift in which types of cosmetics sell the most.
Take a look at this infographic, which shows the breakdown of sales for each type of cosmetic product. You can find more information about color cosmetics trends in an article by Beauty Packaging.
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<a href='https://www.packagingcosmetics.com/most-popular-cosmetics/'><img src='https://www.packagingcosmetics.com/wp-content/uploads/2015/02/Most-Popular-Cosmetics.jpg' alt='Most Popular Cosmetics' width='625' border='0' /></a><br /><strong>Infographic by East Hill Industries, LLC.</strong>