By now, we’ve all seen our fair share of headlines warning us about “dangerous chemicals” in our cosmetics. We have mineral oil and sulfates to avoid, plus the ever-changing list of ingredients the media is constantly reminding us to avoid. […]

It isn’t hard to find discounted makeup online or in street kiosks. Often, the pricing on these items seems too good to be true, and it usually is. During a recent Los Angeles raid, police seized $700,000 worth of counterfeit makeup from LA’s […]

Not too long ago, the East Hill team returned from the 2018 Cosmoprof Worldwide Bologna. We had an excellent time and enjoyed the opportunity to network with others in the industry — both familiar and new. This year was a […]

We’re all aware that the technological advancements happening each day are changing our daily lives. We’re not far from self-driving cars and home deliveries by drone, but what big advancements are heading for the cosmetics industry? The newest trend is […]

In the fashion industry, there are few times more exciting than New York Fashion Week (NYFW). And this year, audiences haven’t just been focused on the clothes and models. Cosmetics are what completes the look and creates the atmosphere a […]

While many in the personal care and beauty industries have been making strides to be more environmentally friendly, a new initiative launched by the Ellen MacArthur Foundation is taking it one step further. This launch unites major players across all […]