Not too long ago, the East Hill team returned from the 2018 Cosmoprof Worldwide Bologna. We had an excellent time and enjoyed the opportunity to network with others in the industry — both familiar and new. This year was a […]

We’re all aware that the technological advancements happening each day are changing our daily lives. We’re not far from self-driving cars and home deliveries by drone, but what big advancements are heading for the cosmetics industry? The newest trend is […]

In the fashion industry, there are few times more exciting than New York Fashion Week (NYFW). And this year, audiences haven’t just been focused on the clothes and models. Cosmetics are what completes the look and creates the atmosphere a […]

While many in the personal care and beauty industries have been making strides to be more environmentally friendly, a new initiative launched by the Ellen MacArthur Foundation is taking it one step further. This launch unites major players across all […]

It’s not exactly a secret that women consider their fragrance a very personal decision. This is so true, according to a study published in the journal Food Quality and Preference, that many women opt not to share the name of their […]

With 2017 coming to a close, it’s time to start considering how the industry will change over the next year. We’ve done some research into what major industry players are gearing up to release in 2018 and have some trend […]

It’s that time of year again — Pantone’s Color of the Year for 2018 has been announced. This year’s shade is Ultra Violet, meant to communicate originality and forward thinking. Bold purples like Ultra Violet have long been signs of […]