Tarte’s New (RED) Packaging Raises Awareness and Helps Fight AIDS

Tarte & (RED) Collaboration

(PRNewsfoto/tarte cosmetics)

Tarte Cosmetics has paired up with (RED) on limited edition packaging to fight AIDS. You can find two of Tarte’s best selling palettes, the Tarteist Pro Palette and Tarteist Pro Glow Palette, in bright red packaging available for the holidays.

The palettes will be available through Amazon until December 31.Ten percent of every purchase will go to the Global Fund, which supports the fight against AIDS in Africa. This collaboration also coincides with World AIDS Day on December 1.

In a press release, Tarte Cosmetics CEO and founder Maureen Kelly said, “It is an incredible honor to team up with (RED) for their third annual (SHOPATHON)RED. Giving back is part of tarte’s DNA, and being able to offer holiday gifts that give back through Amazon.com/RED is even more meaningful.”

About (RED)

Founded in 2006, (RED) partners with businesses and people in the fight against AIDS. Brands agree to donate 50% of the profit from (RED) branded products and services to the Global Fund. To date, (RED) has generated more than $475 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in GhanaKenyaLesothoRwandaSouth AfricaSwazilandTanzaniaand Zambia. All of that money has gone completely to ground work with no overhead taken. According to the Global Fun, (RED) has impacted more than 90 million people with prevention, treatment, counseling, HIV testing and care services.